ABOUT PILAR

It all started with a job at my mom’s boutique...
I was fresh out of high school, just helping out at Cloz to Home — but I quickly fell in love with everything about the business. The connection with customers, the creative energy of buying, and the thrill of helping women find pieces that made them feel amazing. That’s when the dream for PILAR started to take shape.

But first — thank you so much for being here.
This boutique is my heart, and it wouldn’t be what it is without people like you. Your support means everything to me.

In 2018, I opened the doors to PILAR just three doors down from my mom’s store in Downtown Loveland, Colorado. I named it after my middle name, Pilar, which means “pillar” in Spanish — a symbol of strength. And let me tell you, it takes a lot of strength to open a boutique… especially when year two lands smack in the middle of a global pandemic. But we made it. And my love for this shop is stronger than ever.

In July 2022, we opened our second location in Downtown Fort Collins on Linden Street, and it’s been a dream to grow and serve more amazing women across northern Colorado.

So, what can you expect when you shop at PILAR?

Effortless. Comfortable. Style.
I believe getting dressed should feel good — not complicated. That’s why I curate pieces that are soft, flattering, and easy to wear. I’m all about style that makes you feel confident without having to try too hard.

My go-to outfit? Probably jeans, a cute top, and a blazer — the unofficial PILAR uniform.
And yes, I fully believe you can look polished without sacrificing comfort.

At the heart of it all, I started PILAR to help women feel confident, comfortable, and like themselves.
Because when you feel good in what you wear, it changes everything — your mood, your mindset, and your whole day.

If you’re a Colorado local, stop by and say hi! I’ll probably be steaming clothes, dancing to country music, or helping someone find their new favorite outfit.

xo,
Ana Pilar

Pilar Boutique

Downtown Loveland 

Pilar Boutique

Downtown Fort Collins